Your CPG Brand's Digital Ecosystem, Unified
We partner with CPG brands to shape strategy, design, and performance across Shopify DTC, POS, B2B and marketplaces—creating connected omni-channel experiences that drive growth, retention, and brand love. View Services
Work With UsPAST & CURRENT CLIENTS
How We See It — Your Website is Your Online Flagship
Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.
See Our ServicesClient Stories
Sweet Loren's
Shopify 2.0 Migration and a Framework Built for Scale
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
OneSkin
Launching a New Snack Brand Built for Long-Term Omnichannel Expansion
Bobo's
Reimagining a CPG Site to Drive Customer Engagement
Sweet Loren's
Shopify 2.0 Migration and a Framework Built for Scale
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
OneSkin
Launching a New Snack Brand Built for Long-Term Omnichannel Expansion
Bobo's
Reimagining a CPG Site to Drive Customer Engagement
Research — Customer Journey Insights
DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.
Visit DTC Patterns
Interested in collaborating on a project?
Get StartedFrom Clients & Partners
"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"
Connie Sintuvat
VP of Marketing,Kite Hill
“Our Barrel account team took the time to listen and learn before recommending an enhanced user experience. Our online business has since doubled, and we continue to hear praise about our customer portal which was one of the most important pieces for us in increasing retention.”
OneSkiKatie Marston
Chief Marketing Officer,Once Upon A Farm
"We are thrilled to have Barrel as a trusted Plus Partner since the early days. Their team has consistently demonstrates a deep understanding of e-commerce and a commitment to delivering exceptional solutions for their clients and our merchants.”
John Yoo
Partner Manager,Shopify
Latest Updates
Driving Engagement With a Curated Digital Charcuterie Board Quiz
A Seamless Migration for Blank Beauty from Headless to Shopify 2.0
Driving Engagement With a Curated Digital Charcuterie Board Quiz
A Seamless Migration for Blank Beauty from Headless to Shopify 2.0
Driving Engagement With a Curated Digital Charcuterie Board Quiz
A Seamless Migration for Blank Beauty from Headless to Shopify 2.0
Driving Engagement With a Curated Digital Charcuterie Board Quiz